America First Legal Sues Ben & Jerry’s Parent Company for Hiring Based on Race and Sex

American First Legal (AFL), which has filed lawsuits and asked the U.S. Equal Employment Opportunity Commission to investigate corporations like Starbucks, Anheuser-Busch, and candy bar manufacturer Mars, and public institutions like Texas A&M University, just filed a similar lawsuit against Unilever, the parent company of Ben & Jerry’s ice cream and other brands, for hiring, promoting, and job-training based on race and sex.

The Civil Rights Act of 1964 bars discrimination in employment on the basis of race, color, sex, or national origin. Yet, government agencies and private companies continue to break the law in the name of “diversity.”

Nowhere in the federal code or the U.S. Constitution appears an exception for so-called diversity.

AFL alleged that Unilever practices racial and “gender” balancing in an effort to increase representation of non-whites and women. Unilever “and its subordinate brands (including Ben and Jerry’s) solicit racial self-classifications from their applicants…The company touts the fact that ‘Where legally possible, we consider racial and ethnic diversity in our recruitment and succession planning.'”

While pushing DEI, Unilever says their goal is to “achieve an equitable and inclusive culture in the workplace, to unlock the potential of diverse teams to deliver high performance.”

Even if “diverse teams” actually delivered high performance (Why would they?), it is against the law to discriminate against individuals in this way.

From AFL:

The company’s 2022 reports further detail sex and race-based hiring during 2022; the launch of a race-based entrepreneurship training program, a race-based COVID relief fund, and the company’s work with New Voices Foundation to continue to operate the “Next Black Millionaires Fund,” which provided five black-owned businesses with a grant for $100,000.

“When a foreign company like Unilever chooses to do business in the United States, they subject themselves to our laws; including those that impose expansive liability for sex and race based discrimination,” AFL attorney Jacob Meckler said. “This kind of discrimination is antithetical to everything our nation stands for, and it cannot be tolerated.”

When an individual is hired because of race or sex, another individual is rejected because of race or sex. That is called illegal discrimination.

Photo credit: (Creative Commons) – Some rights reserved

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