Black Community News News and Commentary for Christians
Bud Light keeps bombing in its attempts to win back its customer base after insulting them and women in general with an advertisement celebrating a man pretending to be a woman.
The campaign featured a man called Dylan Mulvaney dressed like a woman frolicking around with cans of Bud Light that depicted his face.
Bud Light’s actual customers did not appreciate this.
After the backlash, Anheuser-Busch tried to return to its roots and released a commercial with a Clydesdale horse running past American landmarks. Then the company released a commercial during the recent NFL draft that focused on four young people getting rained out at what looks like a country music festival. They’re laughing and opening cans of Bud Light. The company disabled the comments on the video.
Both advertisements only made things worse.
Alissa Heinerscheid, vice president of marketing for Bud Light, came up with the Mulvaney sponsorship idea. She said that Bud Light had a “fratty” and “out of touch” image she wanted to change. Heinerscheid and Daniel Blake, her boss, are on leave.
Anheuser-Busch, this isn’t hard. This is what previous customers want: 1) an admission that the campaign with Mulvaney insulted customers and women in general; 2) a real apology, as opposed to CEO Brendan Whitworth’s mealy-mouthed statement; and 3) a promise that nothing like this will ever happen again.
According to the St. Louis Post-Dispatch, Bud Light sales are down by over 26 percent.
During the controversy, sales have shot up for Bud Light’s biggest competitors, Miller Lite and Coors Light, Williams said. What is more, he is beginning to see what is known as a negative halo effect — other Anheuser-Busch brands are suffering because of the dispute.
Without those three things, I don’t think anything Anheuser-Busch does will work.
They’re trying to back track fast with their base. Their brand new commercial of cowboys and country girls that just aired with Zac Brown’s Chicken Fried playing 🤷♂️ pic.twitter.com/YYNaMTdMFv
— BowTiedBroke (@BowTiedBroke) May 2, 2023
Reminder Anheuser Busch is not an American company. It is owned by overseas entities who care nothing about America or the American way of life – the corporation merely considers the company their cash cow to milk dollars and support their non-American agenda.
They will pander to anyone as long as the can hustle a buck.