When word got out that Target was selling “gender fluid” merchandise, including binding for women and women’s swimsuits for men who wanted to “tuck,” calls for Christians to boycott the store went viral on social media. June is “pride” month.
Unlike Anheuser-Busch, which sells Bud Light beer, Target’s executives seem alarmed.
Fox News reported that an “insider” who has worked for Target for almost 20 years, participated in a 15-minute emergency call. Corporate told some stores in the south to move their “pride” displays from the front to the back of stores after the backlash.
It’s all under the guise of trying to increase swim sales,” the insider said. “Everyone was like, ‘Thank God,’ because we’re all on the front lines dealing with it.”
Fox News Digital has confirmed rural Target stores in South Carolina, Arkansas and Georgia are among the locations to move the Pride sections. Most rank-and-file employees were left in the dark, with many not knowing the Pride sections would be moved until they noticed it themselves.
Apparently corporate is alarmed about employees’ safety. Target Asset Protect & Corporate Security teams were on the call. Is the store also concerned about how customers feel?
The offending merchandise is still in Target stores, even in the rural south. The company has every right to keep the items in the store and display them as prominently as they want, but consumers also have a right not to shop at Target.
Target’s Christian customers have a decision to make. Are they satisfied that the offensive merchandise is in the back in some locations, or do they want the merchandise gone?
Anheuser-Busch lost sales and market share after partnering in April with a man dressed up like a woman in a social media campaign to celebrate “girlhood.” The marketing vice president who came up with the campaign and called Bud Light’s image “fratty” and out of touch, was removed from her position and replaced.
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