Target Shareholders Lost BILLIONS Over ‘Trans’ Marketing Campaign — One of Them Just Filed a Lawsuit

Target faced a serious backlash in May for selling “gender fluid” merchandise, which included women’s bathing suits for men who wanted to “tuck.” Stores also had “trans” slogans on children’s clothing.

Christians called for customers to boycott Target stores. Fox News spoke to an “insider” who spilled the beans about an emergency call between employees and corporate. Afterward, Target apparently removed displays or moved them to the back of stores in some southern states.

Now a Target shareholder has alleged that the Board of Directors has betrayed its core customer base and investors by making “false and misleading statements concerning Target’s Environmental, Social and Governance (ESG) and Diversity, Equity, and Inclusion (DEI) mandates that led to its disastrous 2023 children-and-family themed LGBTPride campaign.”

America First Legal (AFL) filed the lawsuit on the shareholder’s behalf.

Target told stakeholders that it was monitoring “social and political issues and risks arising from the company’s ESG and DEI mandates” in 2022 and 2023 proxy statements.

But Target apparently didn’t mean it or didn’t understand that such “pride month” displays would offend its core customers. Who can forget when Target said it would allow men to have access to women’s restrooms?

Also, Target’s management has adopted “supplier diversity” targets, including a majority of collections to be made by “LGBTQIA+ creators and brands” in 2022, and engaged in the odious and illegal practice of race-based hiring by adopting a plan to increase its “representation of Black team members across the Company by 20 percent.”

Gene Hamilton, AFL vice president and general counsel, said his client lost “a substantial amount of money” when Target pandered to the left, which resulted in boycotts. From May 18-28, Target lost $10 billion in market valuation.